AI-Powered Visual Analysis

Test Your Visual Hierarchy

Analyze websites, banners, emails, and social posts with AI. Get instant insights on what captures attention and what gets missed.

3 free credits
4 content types
AI-powered insights
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🔥 High attention
Low priority ↓

Visual Clarity Score

78/100

Good

What Our AI Reveals

Go beyond guesswork. BlurTest delivers six layers of visual analysis grounded in neuroscience and design research.

Attention Heatmaps

Red, yellow, and green zones revealing predicted attention distribution across your design.

123

Eye Path Prediction

Numbered fixation sequence showing the natural scanning order based on saccade research.

87
CTA
Flow
Balance
Grouping

Visual Clarity Score

0–100 composite score with sub-scores for CTA, flow, balance, and grouping.

Get Started
9/10

CTA Visibility Analysis

Measures CTA size, contrast, whitespace padding, and position in the visual hierarchy.

Proximity
Similarity
Enclosure

Gestalt Principle Check

Evaluates proximity, similarity, enclosure, continuity, and figure-ground separation.

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Increase CTA contrastHigh
!
Reduce visual noiseMed
Good heading sizePass

Actionable Recommendations

Prioritized quick wins with impact ratings so you can iterate faster.

See Real Examples

Explore sample analyses to understand how BlurTest reveals visual hierarchy issues and provides actionable recommendations.

How It Works

Three steps to better visual hierarchy

01

Upload Your Content

Upload a screenshot, enter a URL, or drag and drop. Supports websites, banners, emails, and social posts.

02

Apply the Blur Test

Adjust the blur level to strip away details. What remains visible is what the brain processes first.

03

Get AI Analysis

Receive specialized insights, attention predictions, and actionable recommendations for your content type.

The Science Behind BlurTest

Our analysis is built on decades of neuroscience and visual perception research, not subjective opinions.

Pre-attentive Processing

In under 200 milliseconds—before conscious awareness kicks in—the brain detects certain visual features automatically. BlurTest evaluates these pre-attentive triggers in your design.

  • Luminance contrast and color pop detection
  • Size anomaly and spatial isolation
  • Motion cues and orientation breaks

Saccadic Eye Movements

The eye makes 3–4 rapid jumps (saccades) per second between fixation points. Only the foveal center captures detail; everything else is peripheral. BlurTest predicts your design's saccade path.

  • Fixation point sequence prediction
  • Foveal vs. peripheral vision mapping
  • F-pattern and Z-pattern recognition

Gestalt Principles

The brain automatically groups visual elements using proximity, similarity, enclosure, continuity, and figure-ground relationships. BlurTest checks whether your layout leverages or violates these laws.

  • Proximity grouping and similarity patterns
  • Enclosure and common region detection
  • Figure-ground separation clarity

Cognitive Load Theory

Working memory can hold only 4±1 chunks at a time. Designs that exceed this threshold cause decision fatigue and lower conversion. BlurTest measures visual complexity against cognitive limits.

  • Element count and visual noise assessment
  • Information density scoring
  • Fewer elements = faster processing = clearer message

Specialized Analysis for Every Format

Each content type gets a tailored analysis framework with metrics designed for its unique viewing context.

Websites

  • Visual hierarchy score with sub-metrics
  • CTA visibility rating (1–10)
  • Eye path (F/Z-pattern detection)
  • Spatial grouping and layout balance
  • Text density and readability check
  • Element detection and labeling
Learn more →

Banners

  • 6 neuroscience scores (salience, scanpath, brand, message, CTA, cognitive load)
  • Saccade path prediction
  • Gestalt principle violations
  • Pre-attentive feature analysis
  • 3-second rule test
  • Brand encoding strength
Learn more →

Emails

  • Above-fold content assessment
  • Mobile readiness score
  • CTA prominence and placement
  • Scan path and scanability score
  • 6 email-specific neuroscience scores
  • Image-to-text ratio analysis
Learn more →

Social Media

  • Scroll-stopping power score
  • Hook and text overlay analysis
  • Human presence detection
  • Composition and color impact
  • Engagement predictors
  • Multi-platform fit analysis
Learn more →

Why Blur Test?

AI-powered insights that actually help you convert

Neuroscience-Based

Analysis grounded in eye-tracking research and visual attention science.

Attention Heatmaps

See exactly where users look first with predicted attention hotspots.

Actionable Insights

Get prioritized recommendations you can implement immediately.

Instant Results

No waiting—get comprehensive analysis in seconds, not hours.

Human Presence Detection

Analyze faces, eye contact, and emotional expressions in your content.

Engagement Prediction

Predict scroll-stopping power and engagement potential for social posts.

Get Started Free

Sign up and get 3 free credits

Frequently Asked Questions

Everything you need to know about Blur Test

What is Blur Test?
Blur Test is an AI-powered visual hierarchy analyzer that simulates how the human brain processes visual information in the first few seconds. By applying a blur effect, it reveals which elements stand out and which get lost — helping you optimize websites, banners, emails, and social media posts for maximum impact.
How does the blur test technique work?
The blur test is a proven design technique where you apply a Gaussian blur to strip away details, leaving only the most visually prominent elements visible. This reveals your design's true visual hierarchy — what the brain notices first. BlurTest AI automates this and adds attention heatmaps, eye path prediction, and actionable scoring.
What types of content can I analyze?
BlurTest supports four content types: landing pages and websites (with URL screenshot capture), display banner ads (all standard IAB sizes), marketing emails (with above-the-fold and mobile readiness checks), and social media posts (Instagram, LinkedIn, Twitter/X, TikTok). Each type gets specialized analysis tailored to its unique viewing context.
Is Blur Test free to use?
Yes! New users get 3 free analyses with no credit card required. Each analysis uses 1 credit. After your free credits, you can purchase credit packs for continued access. Viewing past analyses or adjusting blur levels doesn't consume credits.
How accurate is the AI analysis?
BlurTest's analysis is based on established neuroscience and design principles including pre-attentive processing, saccade path prediction, and Gestalt principles. While no tool perfectly replicates human behavior, our analysis provides fast, actionable insights that align with eye-tracking research — at a fraction of the cost and time of lab studies.
Do you store or share my uploaded designs?
Your designs are transmitted securely over HTTPS and stored only in your private account. We never share your uploads with third parties or use them to train AI models. You can delete any analysis from your dashboard at any time.