Make Every Display Ad Count
Banner ads get milliseconds of attention. Neuroscience-based analysis ensures your brand, message, and CTA register before users scroll past.
Neuroscience-Based Analysis
Our AI applies proven principles of visual perception and attention science
Pre-attentive Processing
Analyze what the brain captures before conscious attention kicks in.
Saccade Path Prediction
Predict the rapid eye movements that scan your banner in milliseconds.
Gestalt Principle Check
Verify proximity, similarity, and closure principles are working for you.
3-Second Rule Test
Check if brand and message encode within the critical attention window.
Contrast Analysis
Ensure visual contrast guides attention to your key elements.
Peripheral Vision Test
See how your banner appears in users' peripheral vision.
How Banner Analysis Works
From upload to neuroscience report in under 30 seconds
Upload Your Banner
Drag and drop your banner creative in any standard IAB size. Supports PNG, JPG, and WebP formats up to 10MB.
AI Neuroscience Scan
Our AI evaluates pre-attentive processing cues, predicts saccade paths, checks Gestalt principles, and tests the 3-second brand encoding rule.
Get 6 Neuroscience Scores
Receive scores for salience, scanpath efficiency, brand encoding, message clarity, CTA potential, and cognitive load—plus actionable recommendations.
What Your Report Includes
Every banner analysis delivers a neuroscience-backed breakdown of your ad's visual performance
6 Neuroscience Scores
Visual salience, scanpath efficiency, brand encoding strength, message clarity, CTA action potential, and cognitive load—each rated 1–10 with detailed explanations.
Saccade Path Prediction
Numbered fixation points showing the predicted rapid eye movements across your banner. See exactly where the eye enters, travels, and exits your ad in milliseconds.
Attention Heatmap
Gaussian-blur hotspot overlay revealing attention distribution. Identifies whether your brand logo, headline, and CTA fall within the highest-attention zones.
Gestalt Principle Audit
Checks proximity, similarity, enclosure, continuity, and figure-ground separation. Identifies violations that cause visual confusion and weaken your ad's message.
Pre-attentive Feature Analysis
Evaluates color pop, luminance contrast, size anomalies, and orientation breaks—the visual features the brain processes before conscious awareness in under 200ms.
Prioritized Recommendations
Actionable improvements ranked by impact: "Move CTA to right third for natural eye exit", "Increase brand logo size by 30%", "Reduce text elements from 4 to 2".
3 Levels of Banner Analysis
Every analysis starts with a free score preview. Unlock deeper insights with credits — tailored for banner designs.
| Feature | Clarity Report1 credit | Strategic Analysis2 credits | Full Playbook3 credits |
|---|---|---|---|
| Credits per analysis | 1 | 2 | 3 |
| Visual Clarity Score | |||
| Blur Preview + Heatmap | |||
| Gestalt Analysis | Top 3 violations | Full scorecard (6 principles) | Full scorecard (6 principles) |
| Attention Flow Path | |||
| Priority Matrix | |||
| Recommendations | 5 | 15 | 30 |
| CSS Snippets | |||
| AI Design Prompts | |||
| Copy & CTA Alternatives | |||
| A/B Test Roadmap | |||
| Content-Type Playbook |
Start with a free score preview — no account needed. Credits unlock deeper analysis.
BlurTest vs Traditional Methods
How AI-powered analysis compares to other ways of testing your banner ads
| BlurTest AI | Eye-Tracking Lab | A/B Testing | Gut Feeling | |
|---|---|---|---|---|
| Speed | ~30 seconds | 2–4 weeks | 1–4 weeks | Instant |
| Cost | ~$2 per analysis | $5,000–$15,000+ | Ad spend required | Free |
| Scientific Basis | Neuroscience + AI | Gold standard | Statistical | None |
| Traffic Needed | None | Participants needed | Impressions needed | None |
| Pre-Launch | Needs live campaign |
Pre-test your banners with BlurTest, then invest your A/B testing budget only on the top candidates. Save ad spend, ship faster.
Perfect For
Teams running display advertising campaigns
Media Buyers
- Pre-test creatives before spending budget
- Compare banner variations objectively
- Identify winners before A/B testing
- Reduce wasted ad spend
Creative Teams
- Validate design decisions with science
- Present findings to stakeholders
- Iterate faster with clear feedback
- Build a library of best practices
Performance Marketers
- Optimize CTR with visual hierarchy
- Improve brand recall metrics
- Scale winning creative patterns
- Document optimization insights
Brand Managers
- Ensure brand elements are visible
- Maintain visual consistency
- Review agency deliverables
- Protect brand guidelines
All Banner Sizes Supported
From leaderboards to skyscrapers, analyze any display format
A/B Test Before You Launch
Compare 2-3 banner variations before campaign launch and find the highest-performing creative.
See the Winner
Automatic winner detection across all metrics with clear score breakdowns.
Detailed Breakdown
Compare CTA visibility, visual flow, balance, and all other metrics side-by-side.
Fast & Easy
Upload variants, analyze all at once. Results in seconds, not days.
Save Resources
Test before investing in production. Validate designs before spending time and budget.
Display Ad Analysis Examples
Discover how BlurTest uses neuroscience-based eye-tracking to predict banner ad performance, analyze saccade paths, and optimize your display advertising for maximum visibility and click-through rates.
Blur applied to simulate peripheral vision — what stands out?
Display Ad
Product banner with optimal scanpath
Neuro Analysis Results
Excellent banner with optimal scanpath efficiency. The Z-pattern naturally guides viewers from product to message to CTA. High conversion potential with low cognitive load.
Banner Effectiveness Score
Excellent
Weighted score based on CTA Conversion (25%), Salience (20%), Message Clarity (20%), Brand Encoding (15%), Scanpath (10%), and Cognitive Load (10%).
🎉 Outstanding banner performance!
Your banner captures attention effectively and drives action. Minor tweaks could maximize ROI.
Neuroscience Scores
Product image creates strong visual contrast and luminance hotspot that captures attention automatically.
Clean Z-pattern scanpath guides viewer from product to message to CTA with minimal friction.
Logo positioned at natural endpoint with brand colors present for reinforcement and recognition.
Primary message processes quickly with balanced text-visual ratio and clear hierarchy.
CTA perfectly isolated at scanpath endpoint with high contrast and clickability cues.
Simple, focused design minimizes mental effort required to process message and take action.
Consider adding human element for emotional engagement
Neuroscience Basis:
Faces capture attention automatically via fusiform face area
Expected Impact:
+10-20% click-through rate
Slightly increase logo size
Neuroscience Basis:
Peripheral vision detection threshold
Expected Impact:
+10-20% click-through rate
Deep Neuroscience Analysis
6 layout principles scored with evidence, creative fatigue risk, competitor stand-out test, click target clarity, and 10 design recommendations.
Includes 6 principle scorecards + 3 banner-specific audits + 10 recommendations
Frequently Asked Questions
Everything you need to know about banner ad visual analysis
How does banner ad visual analysis work?
What banner sizes can I analyze?
What is the 3-second rule for banner ads?
Can I compare multiple banner variations?
How is this different from A/B testing?
What makes a banner ad effective according to neuroscience?
What does the Full Playbook include for banner analysis?
Can I get ad copy variations and size adaptations for my banners?
Get Your Design Roasted First
Free, instant, brutally honest AI critique. No signup needed. See what's wrong before you pay to fix it.
Roast My DesignStop Wasting Ad Spend on Invisible Banners
Test your display ads with neuroscience-backed analysis before they go live. Know exactly what users will see - and what they'll miss.
Analyze Your BannerWant the full implementation brief? See what the Full Playbook includes