Email Analysis

Emails That Get Clicked

Optimize your marketing emails for conversion. AI analysis reveals above-the-fold impact, CTA visibility, and mobile readiness issues.

Above-fold analysis
Mobile readiness score
CTA visibility check

Email-Specific Analysis

Tools designed for the unique challenges of email marketing

fold

Above-the-Fold Assessment

Check what users see before scrolling in their email client.

9/10

Mobile Readiness Score

Verify your email works on the 60%+ of opens that happen on mobile.

Shop Now
8/10

CTA Prominence Check

Ensure your buttons stand out and invite clicks.

123

Visual Hierarchy Flow

Map the reading pattern through your email content.

11s
Header
Body
CTA

Scan-Time Analysis

Optimize for the 11 seconds average email gets.

Distraction Audit

Find competing elements that steal attention from your CTA.

How Email Analysis Works

From screenshot to conversion insights in under 30 seconds

01

Upload Your Email

Take a screenshot from your ESP (Mailchimp, HubSpot, Klaviyo, etc.) or export the email as an image. Upload both desktop and mobile views for full coverage.

02

AI Evaluates Your Design

Our AI checks above-the-fold impact, CTA prominence, mobile readiness, scan path flow, and visual hierarchy—all optimized for the 11-second email attention window.

03

Get Email Performance Report

Receive 6 email-specific scores, attention heatmap, scan path visualization, CTA assessment, and prioritized recommendations to boost click-through rates.

What Your Report Includes

Every email analysis delivers metrics designed for the unique challenges of inbox marketing

Above-the-Fold Assessment

Evaluates the first 300–500px of your email—the preview pane area. Checks whether your key message, primary CTA, and brand identity are visible without scrolling.

Mobile Readiness Score

With 60%+ of emails opened on mobile, this score checks text readability, tap-target sizes (44x44px minimum), image scaling, and single-column layout effectiveness.

CTA Prominence Analysis

Measures button contrast, size, whitespace isolation, and position within the scan path. Answers the critical question: will users actually see and click your CTA?

Scan Path Visualization

Shows the predicted reading flow through your email. Most users scan in an inverted pyramid—header to body to CTA. See if your design supports or breaks this pattern.

6 Email-Specific Scores

Visual salience, scanpath efficiency, content hierarchy, CTA effectiveness, mobile adaptation, and cognitive load—each rated 1–10 with explanations tailored for email context.

Prioritized Recommendations

Specific improvements sorted by impact: "Move primary CTA above 350px fold line", "Increase button contrast ratio to 4.5:1", "Reduce hero image height for mobile".

BlurTest vs Traditional Methods

How AI-powered analysis compares to other ways of optimizing your email design

BlurTest AIEye-Tracking LabEmail A/B TestGut Feeling
Speed~30 seconds2–4 weeks24–72 hoursInstant
Cost~$2 per analysis$5,000–$15,000+List segment burnFree
Scientific BasisNeuroscience + AIGold standardStatisticalNone
List NeededNoneParticipants needed5,000+ subscribersNone
Pre-SendNeeds subscribers

Test your email design with BlurTest before hitting send. Save your list segments for subject line testing—let AI handle the visual optimization.

11 sec

Average time spent reading an email

60%+

Emails opened on mobile devices

35%

Users read only the preview pane

Perfect For

Email marketers focused on conversion

Email Marketers

  • Test campaigns before sending
  • Optimize subject line impact area
  • Improve click-through rates
  • A/B test visual variations

Growth Teams

  • Onboarding email optimization
  • Retention campaign testing
  • Win-back email design
  • Lifecycle email audits

Newsletter Publishers

  • Improve open-to-click ratios
  • Test content hierarchy
  • Optimize sponsor placements
  • Design for skimmers

E-commerce Teams

  • Cart abandonment emails
  • Product announcement design
  • Promotional email testing
  • Transactional email optimization

Email Marketing Analysis Examples

Learn how BlurTest evaluates email design for mobile readiness, CTA visibility, and above-the-fold impact. Optimize your newsletters and marketing emails for higher open rates and click-through performance.

Blur applied to simulate peripheral vision — what stands out?

Marketing Email

Newsletter with high mobile readiness

Email Analysis Results

Email Optimizer

Well-structured marketing email with strong above-fold impact. Linear scan path effectively guides readers to the CTA. Mobile-optimized with excellent readability.

Email Effectiveness Score

85/100

Excellent

050100

Weighted score based on CTA Visibility (25%), Above Fold Impact (25%), Mobile Readiness (20%), Scanability (15%), Brand Presence (10%), and Content Balance (5%).

Email Scores

8.5/10
Above Fold
9/10
CTA
8.2/10
Scanability
8.5/10
Mobile
7.8/10
Brand
8/10
Balance

Message Visible

CTA Visible

Brand Visible

Viewport Usage

optimal

All key elements visible above the fold with strong hook.

Hero image
Hero image
Headline
Subheadline
CTA button
linearEnds at CTA

Clean linear flow ending at CTA - ideal for conversions.

Visible through blur
Properly isolated
Primary CTA clear
Single CTA focus
Contrast: highSize: adequate

Single, prominent CTA with excellent visibility.

Text readable
Buttons tappable
Single column
Image/Text:balanced

Well-optimized for mobile viewing.

1

Add urgency element near CTA

high impactCTA zone
2

Consider adding social proof

medium impactBody zone

Frequently Asked Questions

Everything you need to know about email visual analysis

How does email visual analysis work?
BlurTest analyzes your email design by applying blur simulation to identify what elements stand out at first glance. Since users spend an average of 11 seconds on an email, our AI evaluates above-the-fold impact, CTA button visibility, reading flow, and mobile readiness to help you maximize click-through rates.
What is above-the-fold in email marketing?
Above-the-fold refers to the portion of your email visible without scrolling — typically the first 300-500px depending on the email client. Since 35% of users only read the preview pane, this area must contain your key message and primary CTA. BlurTest specifically evaluates how effective your above-the-fold content is.
How do I check mobile readiness of my emails?
Upload a screenshot of your email's mobile view and BlurTest will analyze whether text is readable, CTAs are tap-friendly, images scale properly, and the content hierarchy works on smaller screens. With 60%+ of emails opened on mobile, this analysis is critical for campaign success.
Can I analyze emails from any email platform?
Yes! BlurTest works with screenshots from any email platform — Mailchimp, HubSpot, Klaviyo, ConvertKit, or any other ESP. Simply take a screenshot of your email preview or export it as an image, then upload it for analysis.
What makes a CTA effective in email design?
An effective email CTA needs high contrast against its background, sufficient size (minimum 44x44px for mobile), clear whitespace around it, and placement within the natural reading flow. BlurTest evaluates all these factors and tells you if your CTA will get noticed or get lost in the design.
How is this different from email A/B testing?
Email A/B testing requires sending to real subscribers and waiting for results. BlurTest lets you pre-test your email design before sending, predicting which visual layout will drive more clicks. Use it to validate design decisions upfront, then A/B test subject lines and copy with confidence that your visual hierarchy is optimized.

Stop Sending Emails That Get Ignored

Every unopened email is a missed opportunity. Test your email design to ensure your message and CTA get the attention they deserve.

Analyze Your Email