Test Your Landing Page Visual Hierarchy
Discover what users actually see first on your website. AI-powered analysis reveals attention hotspots, eye-tracking patterns, and conversion-killing blind spots.
Website Analysis Features
Comprehensive tools designed specifically for landing pages and web interfaces
Attention Heatmaps
Visual overlay showing where users focus their attention in the first 3-5 seconds.
Eye Path Prediction
AI predicts the natural scanning pattern users follow on your page.
URL Screenshot Capture
Just enter a URL - we capture and analyze the live page automatically.
Visual Hierarchy Score
Quantified score showing how well your content prioritizes information.
CTA Visibility Check
Verify your call-to-action buttons stand out from the background.
Before/After Compare
Side-by-side comparison of original vs. blurred to see what truly stands out.
How Website Analysis Works
From URL to actionable insights in under 30 seconds
Paste Your URL or Upload
Enter any website URL and we automatically capture a high-resolution screenshot. Or upload a screenshot directly for designs not yet live.
AI Scans Your Page
Our AI applies blur simulation and visual hierarchy analysis, detecting elements, predicting eye paths, and mapping attention hotspots across your page.
Get Your Visual Report
Receive a comprehensive report with Visual Clarity Score, attention heatmap, eye path overlay, CTA rating, and prioritized recommendations to improve conversions.
What Your Report Includes
Every website analysis delivers a detailed breakdown of your page's visual performance
Visual Clarity Score (0–100)
A composite score measuring CTA prominence, reading flow, element contrast, whitespace usage, and content grouping. Track improvements across design iterations.
Attention Heatmap
Red, yellow, and green radial zones overlaid on your page showing predicted attention distribution. See instantly whether your CTA, headline, and key visuals sit in hot zones.
Eye Path Prediction
Numbered fixation points (1st, 2nd, 3rd) revealing the natural scan order. Identifies whether your page follows an F-pattern or Z-pattern and where the eye drops off.
CTA Visibility Rating (1–10)
Standalone assessment of your call-to-action: contrast ratio, size relative to the viewport, whitespace isolation, and position within the visual hierarchy.
Element Detection
AI identifies and labels every key element—headlines, images, buttons, navigation, forms—and ranks them by visual prominence. Know exactly what competes for attention.
Prioritized Recommendations
Specific, actionable improvements sorted by impact: "Increase CTA contrast by 40%", "Reduce hero image text to 6 words", "Add whitespace above the fold".
BlurTest vs Traditional Methods
How AI-powered visual analysis compares to other ways of testing your landing page
| BlurTest AI | Eye-Tracking Lab | A/B Testing | Gut Feeling | |
|---|---|---|---|---|
| Speed | ~30 seconds | 2–4 weeks | 1–4 weeks | Instant |
| Cost | ~$2 per analysis | $5,000–$15,000+ | Ad spend required | Free |
| Scientific Basis | Neuroscience + AI | Gold standard | Statistical | None |
| Traffic Needed | None | Participants needed | 1,000+ visitors | None |
| Pre-Launch | Needs live page |
BlurTest is not a replacement for lab eye-tracking—it's a fast, affordable complement. Use BlurTest for rapid iteration, then invest in lab studies for high-stakes launches.
Perfect For
Teams that need to optimize conversion
Marketing Teams
- Validate landing page designs before launch
- A/B test visual variations
- Identify conversion bottlenecks
- Optimize hero sections
Product Designers
- Test UI hierarchy decisions
- Validate information architecture
- Check navigation prominence
- Review mobile responsiveness
Content Strategists
- Ensure key messages stand out
- Verify headline visibility
- Test content prioritization
- Optimize reading flow
CRO Specialists
- Audit existing pages
- Find attention leaks
- Prioritize improvements
- Document recommendations
Landing Page Analysis Examples
See how BlurTest analyzes website visual hierarchy, identifies CTA visibility issues, and provides actionable recommendations to improve your landing page conversions.
Blur applied to simulate peripheral vision — what stands out?
SaaS Landing Page
Hero section with strong CTA visibility
Clarity Analysis Results
Strong visual hierarchy with excellent CTA visibility. The F-pattern scan path naturally guides users to the primary action. Minor improvements to whitespace would enhance conversion potential.
Visual Clarity Score
Excellent
Weighted score based on CTA Visibility (30%), Visual Flow (25%), Overall Hierarchy (20%), Balance (15%), and Grouping (10%).
Score Dashboard
Logo
top-left
Hero headline
top-center
CTA button
center
Correct focal point
Logo captures initial attention as expected
Strong visual hierarchy guides eye from logo to headline to CTA naturally.
Immediately Visible
Stands Out
Clear Next Action
Orange CTA stands out against blue background. Strong visibility.
Secondary CTA competes with primary
Affects: Hero section buttons
Increase whitespace around primary CTA
Reduce navigation items to 4-5
Add directional cues pointing to CTA
Frequently Asked Questions
Everything you need to know about website visual hierarchy analysis
How does website visual hierarchy analysis work?
Can I analyze any website URL?
What is a Visual Clarity Score?
How can I improve my landing page's visual hierarchy?
Is this a replacement for real eye-tracking studies?
How many analyses can I run for free?
Ready to Optimize Your Website?
Stop guessing what users see. Get AI-powered insights that help you create landing pages that convert.
Start Free Analysis