Find Out What Visitors See First on Your Page
Discover what users actually see first on your website. AI-powered analysis reveals attention hotspots, eye-tracking patterns, and conversion-killing blind spots.
Website Analysis Features
Comprehensive tools designed specifically for landing pages and web interfaces
Attention Heatmaps
Visual overlay showing where users focus their attention in the first 3-5 seconds.
Eye Path Prediction
AI predicts the natural scanning pattern users follow on your page.
URL Screenshot Capture
Just enter a URL - we capture and analyze the live page automatically.
Visual Hierarchy Score
Quantified score showing how well your content prioritizes information.
CTA Visibility Check
Verify your call-to-action buttons stand out from the background.
Before/After Compare
Side-by-side comparison of original vs. blurred to see what truly stands out.
How Website Analysis Works
From URL to actionable insights in under 30 seconds
Paste Your URL or Upload
Enter any website URL and we automatically capture a high-resolution screenshot. Or upload a screenshot directly for designs not yet live.
AI Scans Your Page
Our AI applies blur simulation and visual hierarchy analysis, detecting elements, predicting eye paths, and mapping attention hotspots across your page.
Get Your Visual Report
Receive a comprehensive report with Visual Clarity Score, attention heatmap, eye path overlay, CTA rating, and prioritized recommendations to improve conversions.
What Your Report Includes
Every website analysis delivers a detailed breakdown of your page's visual performance
Visual Clarity Score (0–100)
A composite score measuring CTA prominence, reading flow, element contrast, whitespace usage, and content grouping. Track improvements across design iterations.
Attention Heatmap
Red, yellow, and green radial zones overlaid on your page showing predicted attention distribution. See instantly whether your CTA, headline, and key visuals sit in hot zones.
Eye Path Prediction
Numbered fixation points (1st, 2nd, 3rd) revealing the natural scan order. Identifies whether your page follows an F-pattern or Z-pattern and where the eye drops off.
CTA Visibility Rating (1–10)
Standalone assessment of your call-to-action: contrast ratio, size relative to the viewport, whitespace isolation, and position within the visual hierarchy.
Element Detection
AI identifies and labels every key element—headlines, images, buttons, navigation, forms—and ranks them by visual prominence. Know exactly what competes for attention.
Prioritized Recommendations
Specific, actionable improvements sorted by impact: "Increase CTA contrast by 40%", "Reduce hero image text to 6 words", "Add whitespace above the fold".
3 Levels of Website Analysis
Every analysis starts with a free score preview. Unlock deeper insights with credits — tailored for website designs.
| Feature | Clarity Report1 credit | Strategic Analysis2 credits | Full Playbook3 credits |
|---|---|---|---|
| Credits per analysis | 1 | 2 | 3 |
| Visual Clarity Score | |||
| Blur Preview + Heatmap | |||
| Gestalt Analysis | Top 3 violations | Full scorecard (6 principles) | Full scorecard (6 principles) |
| Attention Flow Path | |||
| Priority Matrix | |||
| Recommendations | 5 | 15 | 30 |
| CSS Snippets | |||
| AI Design Prompts | |||
| Copy & CTA Alternatives | |||
| A/B Test Roadmap | |||
| Content-Type Playbook |
Start with a free score preview — no account needed. Credits unlock deeper analysis.
BlurTest vs Traditional Methods
How AI-powered visual analysis compares to other ways of testing your landing page
| BlurTest AI | Eye-Tracking Lab | A/B Testing | Gut Feeling | |
|---|---|---|---|---|
| Speed | ~30 seconds | 2–4 weeks | 1–4 weeks | Instant |
| Cost | ~$2 per analysis | $5,000–$15,000+ | Ad spend required | Free |
| Scientific Basis | Neuroscience + AI | Gold standard | Statistical | None |
| Traffic Needed | None | Participants needed | 1,000+ visitors | None |
| Pre-Launch | Needs live page |
BlurTest is not a replacement for lab eye-tracking—it's a fast, affordable complement. Use BlurTest for rapid iteration, then invest in lab studies for high-stakes launches.
Perfect For
Teams that need to optimize conversion
Marketing Teams
- Validate landing page designs before launch
- A/B test visual variations
- Identify conversion bottlenecks
- Optimize hero sections
Product Designers
- Test UI hierarchy decisions
- Validate information architecture
- Check navigation prominence
- Review mobile responsiveness
Content Strategists
- Ensure key messages stand out
- Verify headline visibility
- Test content prioritization
- Optimize reading flow
CRO Specialists
- Audit existing pages
- Find attention leaks
- Prioritize improvements
- Document recommendations
A/B Test Before You Launch
Test multiple landing page or homepage designs and see which layout drives better conversions.
See the Winner
Automatic winner detection across all metrics with clear score breakdowns.
Detailed Breakdown
Compare CTA visibility, visual flow, balance, and all other metrics side-by-side.
Fast & Easy
Upload variants, analyze all at once. Results in seconds, not days.
Save Resources
Test before investing in production. Validate designs before spending time and budget.
Landing Page Analysis Examples
See how BlurTest analyzes website visual hierarchy, identifies CTA visibility issues, and provides actionable recommendations to improve your landing page conversions.
Blur applied to simulate peripheral vision — what stands out?
SaaS Landing Page
Hero section with strong CTA visibility
Clarity Analysis Results
landing-pageStrong visual hierarchy with excellent CTA visibility. The F-pattern scan path naturally guides users to the primary action. Minor improvements to whitespace would enhance conversion potential.
Visual Clarity Score
Excellent
Weighted score: CTA Visibility (20%), Value Prop (20%), Visual Flow (15%), Above Fold (15%), Overall (10%), Trust (10%), Balance (5%), Grouping (5%).
🎉 Excellent visual hierarchy!
Your design guides users' eyes effectively. Minor tweaks could push this to perfect.
Score Breakdown
Headline instantly communicates value for the target audience with supporting subheadline reinforcing the benefit.
Customer logos and data statistics present, but missing security indicators and testimonials reduces trust ceiling.
All conversion-critical elements are visible without scrolling — headline, primary CTA, and social proof all in view.
Strong visual hierarchy with clear primary and secondary elements guiding user attention effectively.
Orange CTA button stands out prominently against blue background with high contrast and whitespace.
Natural F-pattern scan path leads users from headline through benefits to primary action.
Good distribution of visual weight with appropriate whitespace, though secondary CTA competes slightly.
Related elements are grouped effectively using proximity and visual similarity principles.
Diagnosis
Immediately Visible
Stands Out
Clear Next Action
Orange CTA stands out against blue background. Strong visibility.
Secondary CTA competes with primary
📍 Affects: Hero section buttons
⚠️ Impact on Conversions:
Noticeable friction for users
🔧 How to Fix:
Fix within 24-48 hours - significant impact on user experience. Adjust visual hierarchy of affected elements.
Next Steps
Increase whitespace around primary CTA
Reduce navigation items to 4-5
CRO Strategic Analysis
6 layout principles scored with evidence and actionable to-do lists. Priority matrix and 10 strategic recommendations.
Includes 6 principle scorecards + 10 CRO recommendations
Frequently Asked Questions
Everything you need to know about website visual hierarchy analysis
How does website visual hierarchy analysis work?
Can I analyze any website URL?
What is a Visual Clarity Score?
How can I improve my landing page's visual hierarchy?
Is this a replacement for real eye-tracking studies?
How many analyses can I run for free?
What does the Full Playbook include for website analysis?
Can I get CSS snippets and copy alternatives for my landing page?
Get Your Design Roasted First
Free, instant, brutally honest AI critique. No signup needed. See what's wrong before you pay to fix it.
Roast My DesignReady to Optimize Your Website?
Stop guessing what users see. Get AI-powered insights that help you create landing pages that convert.
Start Free AnalysisWant the full implementation brief? See what the Full Playbook includes