BlurTest
Pricing
Social Media Visual Analysis

Create Posts That Stop The Scroll

Analyze your social media visuals for scroll-stopping power. AI reveals what grabs attention in the endless feed and what gets scrolled past.

Analyze Your PostSupported Platforms
Scroll-stop prediction
Engagement scoring
Hook analysis

Social-First Analysis

Features designed for the fast-scrolling world of social media

STOP

Scroll-Stop Prediction

AI predicts whether your post will pause thumbs in the infinite feed.

2.4k
186
89

Engagement Potential

Score your post's likelihood to drive likes, comments, and shares.

Stop doing
this mistake
Your hook text here
Aa
Hook: 8/10

Hook/Text Analysis

Check if your text overlay is readable and attention-grabbing.

Face detected

Human Presence Detection

Analyze faces, expressions, and eye contact in your content.

Low pop
High pop

Color Impact Score

Verify your visuals pop against typical feed backgrounds.

Clear

Focal Point Clarity

Ensure there's a clear visual anchor for fast-scrolling viewers.

How Social Media Analysis Works

From upload to scroll-stop insights in under 30 seconds

01

Upload Your Post

Upload your post image, Reel cover, Story, carousel slide, or video thumbnail. Works with any visual content you plan to publish on social media.

02

AI Scroll-Stop Analysis

Our AI simulates the 1.7-second scroll decision, evaluating visual hooks, text readability, color impact, human presence, and focal point clarity in feed context.

03

Get Engagement Prediction

Receive scroll-stop score, engagement prediction, composition analysis, hook effectiveness rating, and specific recommendations to maximize reach and interaction.

What Your Report Includes

Every social media analysis delivers insights optimized for the fast-scrolling feed environment

Scroll-Stop Power Score

Predicts whether your post will pause the infinite scroll. Evaluates visual contrast against typical feed backgrounds, focal point strength, and the 1.7-second first-impression impact.

Engagement Prediction

Scores your post's likelihood to drive likes, comments, saves, and shares based on visual triggers. Identifies emotional hooks, curiosity gaps, and interaction-driving elements.

Hook & Text Analysis

Evaluates text overlay readability, font size effectiveness, contrast against the background, and whether your hook text is instantly scannable in the feed scroll speed.

Human Presence Detection

Analyzes faces, eye contact, expressions, and body language. Posts with human faces get 38% more engagement—this score tells you if your human element is working effectively.

Color Impact & Composition

Measures color vibrancy, contrast against white/dark feed backgrounds, rule-of-thirds alignment, negative space usage, and overall visual balance for maximum feed standout.

Prioritized Recommendations

Specific improvements sorted by engagement impact: "Add a face with eye contact", "Increase text size to 48px minimum", "Use complementary color for the hook text".

3 Levels of Social Media Analysis

Every analysis starts with a free score preview. Unlock deeper insights with credits — tailored for social media designs.

Feature
Clarity Report1 credit
Strategic Analysis2 credits
Full Playbook3 credits
Credits per analysis123
Visual Clarity Score
Blur Preview + Heatmap
Gestalt AnalysisTop 3 violationsFull scorecard (6 principles)Full scorecard (6 principles)
Attention Flow Path
Priority Matrix
Recommendations51530
CSS Snippets
AI Design Prompts
Copy & CTA Alternatives
A/B Test Roadmap
Content-Type Playbook
Try It Free
Try It Free
See Full Playbook

Start with a free score preview — no account needed. Credits unlock deeper analysis.

BlurTest vs Traditional Methods

How AI-powered analysis compares to other ways of optimizing your social media content

BlurTest AIPost & PrayAnalytics ReviewFocus Groups
Speed~30 secondsInstant (no analysis)48–72 hours post-publish1–2 weeks
Cost~$2 per analysisFreeFree (after posting)$500–$3,000+
Scientific BasisNeuroscience + AINoneRetrospective dataSubjective opinions
ActionableSpecific changesNo feedbackWhat worked, not whyVague preferences
Pre-PublishNo analysisPost-publish only

Stop guessing what will perform. Test 2–3 variations with BlurTest before posting and publish only the highest-scoring option.

All Major Platforms

Analyze content for any social media platform

Instagram

  • Feed posts
  • Reels covers
  • Stories
  • Carousel

LinkedIn

  • Image posts
  • Document slides
  • Article covers
  • Ads

Twitter/X

  • Image tweets
  • Thread openers
  • Quote tweets
  • Ads

TikTok

  • Video covers
  • Thumbnails
  • Profile content
  • Ads

Perfect For

Anyone creating content for social media

Social Media Managers

  • Pre-test posts before publishing
  • Compare content variations
  • Build a library of winning formats
  • Report insights to clients

Content Creators

  • Maximize post engagement
  • Test thumbnail effectiveness
  • Optimize for each platform
  • Improve content consistency

Brand Marketers

  • Campaign creative testing
  • Ensure brand visibility
  • Audit competitor content
  • Scale winning visual patterns

Agencies

  • Client presentation support
  • Creative brief validation
  • Multi-platform optimization
  • Data-backed recommendations
1.7 sec

Average time to decide to engage or scroll

300+

Posts seen per day by average user

80%

Posts get scrolled past without engagement

A/B Test Before You Launch

Compare caption placements, image crops, text overlays. Know which variant will stop the scroll.

🏆 Winner
87
72
65

See the Winner

Automatic winner detection across all metrics with clear score breakdowns.

CTA
Flow
Balance
Clarity

Detailed Breakdown

Compare CTA visibility, visual flow, balance, and all other metrics side-by-side.

+
A
+
B
+
C
Analyze All

Fast & Easy

Upload variants, analyze all at once. Results in seconds, not days.

A/B Test
$$$
7-14 days
BlurTest
$
30 seconds

Save Resources

Test before investing in production. Validate designs before spending time and budget.

Free score preview • No credit card required

Social Media Visual Analysis Examples

See how BlurTest analyzes Instagram, LinkedIn, and social media visuals for scroll-stopping power, hook clarity, and engagement potential. Create content that captures attention in the endless feed.

Blur applied to simulate peripheral vision — what stands out?

Instagram Post

Educational content with hook

Social Analysis Results

Social Media

High-performing social post with strong scroll-stopping power. The combination of direct eye contact, number-based hook, and educational promise creates high engagement potential. Ideal for carousel expansion.

Social Engagement Score

84/100

Excellent

050100

Weighted score based on Scroll-Stopping Power (30%), Engagement Potential (25%), Hook Clarity (20%), Visual Impact (15%), Brand Presence (5%), and Composition (5%).

🎉 Viral potential - scroll-stopper!

Your post stops thumbs mid-scroll. Ready for high engagement and shares!

Engagement Scores

8.8/10
Scroll Stop

Bold colors, direct eye contact, and pattern interruption create strong visual salience that stops the scroll.

8.5/10
Hook

Number-based hook with pain point (5 Mistakes) creates immediate curiosity gap and clear value proposition.

8.2/10
Visual

Vibrant colors and clear focal point create strong contrast against typical Instagram feed content.

7.5/10
Brand

Logo and brand colors are present and consistent, though positioned subtly to avoid overwhelming the content.

8/10
Engage

Educational hook with emotional trigger and shareability drives predicted high saves and shares.

8.4/10
Compose

Rule of thirds, balanced visual weight, and effective negative space create professional, engaging composition.

Scroll Decision

Likely to stop scroll

Visual Salience

high

Feed Contrast

strong

Pattern Interrupt

Color Vibrancy

vibrant

Bold colors and clear focal point create strong scroll-stopping power.

#1💰 high impact📍 Format optimization

Add carousel slides with each mistake

Expected Impact:

+30-50% engagement rate

#2💰 medium impact📍 Engagement

Include solution teaser in caption

Expected Impact:

+15-30% engagement rate

Deep Social Analysis

6 layout principles scored with evidence and actionable to-do lists. Priority matrix and 10 engagement recommendations.

Includes 6 principle scorecards + 10 optimization recommendations

Frequently Asked Questions

Everything you need to know about social media visual analysis

How does social media visual analysis work?
BlurTest simulates how the human eye processes your social media post in the 1.7 seconds users take to decide whether to engage or scroll past. Our AI evaluates scroll-stopping power, hook clarity, focal point strength, color impact, and text readability to predict your post's engagement potential.
Which social media platforms are supported?
BlurTest analyzes visual content for all major platforms: Instagram (feed posts, Reels covers, Stories, carousels), LinkedIn (image posts, document slides, article covers), Twitter/X (image tweets, thread openers), and TikTok (video covers, thumbnails). The analysis adapts to each platform's unique viewing context.
What makes a scroll-stopping social media post?
Scroll-stopping posts have a clear single focal point, high color contrast against the typical feed background, readable text overlays, human faces with eye contact when possible, and an instantly recognizable visual hook. BlurTest scores each of these factors and tells you exactly what to improve.
Can I analyze video thumbnails and Reels covers?
Yes! Upload a screenshot of your video thumbnail or Reels cover image. Since thumbnails are the first thing users see before deciding to watch, their visual hierarchy is critical. BlurTest evaluates whether your thumbnail will stand out in a grid or feed view.
How can I improve my social media engagement with BlurTest?
Use BlurTest to pre-test your posts before publishing. Analyze 2-3 visual variations, compare their scroll-stop scores, and go with the highest-scoring option. Over time, you'll build a library of visual patterns that consistently perform well for your audience and brand.
Is BlurTest useful for social media agencies?
Absolutely. Agencies use BlurTest to validate creative briefs, present data-backed recommendations to clients, optimize content across multiple platforms, and build scalable visual guidelines. It replaces subjective design discussions with objective visual hierarchy scores.
What does the Full Playbook include for social media analysis?
The Full Playbook (3 credits) is our most comprehensive social media analysis. You get 30 prioritized recommendations, hook optimization variations, copy angle alternatives, platform-specific hierarchy improvements, CSS snippets, and an A/B test roadmap — all tailored to the platform you are designing for (Instagram, LinkedIn, X, or TikTok).
Can I get copy angles and hook variations for my posts?
Yes — the Full Playbook tier includes multiple copy angle variations and hook optimization suggestions tailored to your platform. Each variation explains the persuasion angle it uses, so you can test which hooks and copy styles drive the most engagement for your audience.
View all FAQs →
100% Free

Get Your Design Roasted First

Free, instant, brutally honest AI critique. No signup needed. See what's wrong before you pay to fix it.

Roast My Design

Stand Out in the Endless Scroll

In a world of infinite content, only the most visually compelling posts earn attention. Test yours before you hit publish.

Analyze Your Post

Want the full implementation brief? See what the Full Playbook includes