Create Posts That Stop The Scroll
Analyze your social media visuals for scroll-stopping power. AI reveals what grabs attention in the endless feed and what gets scrolled past.
Social-First Analysis
Features designed for the fast-scrolling world of social media
Scroll-Stop Prediction
AI predicts whether your post will pause thumbs in the infinite feed.
Engagement Potential
Score your post's likelihood to drive likes, comments, and shares.
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Hook/Text Analysis
Check if your text overlay is readable and attention-grabbing.
Human Presence Detection
Analyze faces, expressions, and eye contact in your content.
Color Impact Score
Verify your visuals pop against typical feed backgrounds.
Focal Point Clarity
Ensure there's a clear visual anchor for fast-scrolling viewers.
How Social Media Analysis Works
From upload to scroll-stop insights in under 30 seconds
Upload Your Post
Upload your post image, Reel cover, Story, carousel slide, or video thumbnail. Works with any visual content you plan to publish on social media.
AI Scroll-Stop Analysis
Our AI simulates the 1.7-second scroll decision, evaluating visual hooks, text readability, color impact, human presence, and focal point clarity in feed context.
Get Engagement Prediction
Receive scroll-stop score, engagement prediction, composition analysis, hook effectiveness rating, and specific recommendations to maximize reach and interaction.
What Your Report Includes
Every social media analysis delivers insights optimized for the fast-scrolling feed environment
Scroll-Stop Power Score
Predicts whether your post will pause the infinite scroll. Evaluates visual contrast against typical feed backgrounds, focal point strength, and the 1.7-second first-impression impact.
Engagement Prediction
Scores your post's likelihood to drive likes, comments, saves, and shares based on visual triggers. Identifies emotional hooks, curiosity gaps, and interaction-driving elements.
Hook & Text Analysis
Evaluates text overlay readability, font size effectiveness, contrast against the background, and whether your hook text is instantly scannable in the feed scroll speed.
Human Presence Detection
Analyzes faces, eye contact, expressions, and body language. Posts with human faces get 38% more engagement—this score tells you if your human element is working effectively.
Color Impact & Composition
Measures color vibrancy, contrast against white/dark feed backgrounds, rule-of-thirds alignment, negative space usage, and overall visual balance for maximum feed standout.
Prioritized Recommendations
Specific improvements sorted by engagement impact: "Add a face with eye contact", "Increase text size to 48px minimum", "Use complementary color for the hook text".
BlurTest vs Traditional Methods
How AI-powered analysis compares to other ways of optimizing your social media content
| BlurTest AI | Post & Pray | Analytics Review | Focus Groups | |
|---|---|---|---|---|
| Speed | ~30 seconds | Instant (no analysis) | 48–72 hours post-publish | 1–2 weeks |
| Cost | ~$2 per analysis | Free | Free (after posting) | $500–$3,000+ |
| Scientific Basis | Neuroscience + AI | None | Retrospective data | Subjective opinions |
| Actionable | Specific changes | No feedback | What worked, not why | Vague preferences |
| Pre-Publish | No analysis | Post-publish only |
Stop guessing what will perform. Test 2–3 variations with BlurTest before posting and publish only the highest-scoring option.
All Major Platforms
Analyze content for any social media platform
- Feed posts
- Reels covers
- Stories
- Carousel
- Image posts
- Document slides
- Article covers
- Ads
Twitter/X
- Image tweets
- Thread openers
- Quote tweets
- Ads
TikTok
- Video covers
- Thumbnails
- Profile content
- Ads
Perfect For
Anyone creating content for social media
Social Media Managers
- Pre-test posts before publishing
- Compare content variations
- Build a library of winning formats
- Report insights to clients
Content Creators
- Maximize post engagement
- Test thumbnail effectiveness
- Optimize for each platform
- Improve content consistency
Brand Marketers
- Campaign creative testing
- Ensure brand visibility
- Audit competitor content
- Scale winning visual patterns
Agencies
- Client presentation support
- Creative brief validation
- Multi-platform optimization
- Data-backed recommendations
Average time to decide to engage or scroll
Posts seen per day by average user
Posts get scrolled past without engagement
Social Media Visual Analysis Examples
See how BlurTest analyzes Instagram, LinkedIn, and social media visuals for scroll-stopping power, hook clarity, and engagement potential. Create content that captures attention in the endless feed.
Blur applied to simulate peripheral vision — what stands out?
Instagram Post
Educational content with hook
Social Analysis Results
High-performing social post with strong scroll-stopping power. The combination of direct eye contact, number-based hook, and educational promise creates high engagement potential. Ideal for carousel expansion.
Social Engagement Score
Excellent
Weighted score based on Scroll-Stopping Power (30%), Engagement Potential (25%), Hook Clarity (20%), Visual Impact (15%), Brand Presence (5%), and Composition (5%).
Engagement Scores
Scroll Decision
Likely to stop scroll
Visual Salience
highFeed Contrast
strongPattern Interrupt
Color Vibrancy
vibrant
Bold colors and clear focal point create strong scroll-stopping power.
Hook Message
"5 Mistakes Killing Your Ads"
Has Text
Readable
Font Size
high
Contrast
Number-based hook with pain point creates curiosity gap.
Human
Eye Contact
positive
Expression
at viewer
Gaze
Direct eye contact builds connection and stops the scroll.
Predicted Engagement
high
Emotional Trigger
strongShareability
highCuriosity Gap
Creates intrigue
Comment Prompting
Invites comments
Educational content with strong hook likely to drive saves.
Add carousel slides with each mistake
Include solution teaser in caption
Frequently Asked Questions
Everything you need to know about social media visual analysis
How does social media visual analysis work?
Which social media platforms are supported?
What makes a scroll-stopping social media post?
Can I analyze video thumbnails and Reels covers?
How can I improve my social media engagement with BlurTest?
Is BlurTest useful for social media agencies?
Stand Out in the Endless Scroll
In a world of infinite content, only the most visually compelling posts earn attention. Test yours before you hit publish.
Analyze Your Post