Usability Testing Your Landing Page: 7 Quick Tests You Can Run Without a Budget

Usability testing sounds expensive—but it doesn’t have to be.

Why It Matters

Bad usability = lost conversions.

The 7 Tests

1. Blur Test

Check visual hierarchy

2. 5-Second Test

Check first impression

3. Think Aloud

Understand confusion

4. Task Completion

Measure success

5. Mobile Thumb Test

Check usability

6. Readability Scan

Check scanning behavior

7. Competitor Comparison

Check positioning

Conclusion

You don’t need tools.

You need perspective.