Typography hierarchy shapes how users read and understand your content. Learn how to use font size, weight, spacing, and pairing strategies to guide attention, improve readability, and create stronger visual structure.
Gestalt principles explain how users naturally perceive and group visual elements. This practical guide shows how to apply proximity, similarity, closure, and other Gestalt laws to create clearer, more intuitive, and more usable UI designs.
Eye-tracking research shows that users don’t read web pages—they scan them. This article explains the F-pattern and Z-pattern, how these scanning behaviors work, and how to design layouts that align with natural eye movement to improve clarity and conversions.
Learn what visual hierarchy is, why it matters for conversions, and how to test your designs with practical tips and examples.
See what users actually notice on your designs with AI-powered analysis.
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