AI-powered visual hierarchy analysis — upload any design, get results in 30 seconds.
Visual Clarity Score
Good
Free, instant, brutally honest AI critique. No signup needed. See what's wrong before you pay to fix it.
Roast My DesignEvery analysis includes these — so you know exactly what to fix.
See where eyes go first — and where they never land.
The exact order people scan your design, step by step.
One number that tells you how clear your design is. Track it over time.
Is your button easy to find? You'll know in seconds.
Checks if your layout helps the brain group things correctly.
Specific fixes ranked by impact. No vague advice.
Explore sample analyses to understand how BlurTest reveals visual hierarchy issues and provides actionable recommendations.
Built on how the brain actually processes visuals — not opinions.
Visual hierarchy is the arrangement and presentation of design elements by importance. It guides the viewer's eye through your content in a deliberate order—from the most important element (your headline or CTA) to supporting details.
Without clear hierarchy, users don't know where to look first. They scan randomly, miss key information, and leave. Strong hierarchy = higher conversions.
Key principles:
Both techniques strip away detail to reveal visual hierarchy, but they work differently:
👁️ Squint Test (Manual)
Squint your eyes to blur your vision naturally. What still stands out? This old-school designer trick is subjective and hard to measure.
🎯 Blur Test (AI-Powered)
Apply Gaussian blur algorithmically to simulate peripheral vision. BlurTest AI adds quantitative scores, attention heatmaps, and actionable recommendations.
Why Blur Test is better:
Your Call-to-Action button is your conversion point. If users don't see it immediately, they won't click. Here's how to evaluate CTA visibility like a pro:
Size & Contrast
CTA should be 2-3x larger than body text. Use high-contrast colors (e.g., orange on blue background).
Whitespace Padding
Surround CTA with generous whitespace (at least 40px on all sides) to isolate it from clutter.
Position in Scanpath
Place CTA at the natural end of the eye's reading flow (bottom-right for F-pattern, center for Z-pattern).
Blur Test It
Apply 10-15px blur. If your CTA disappears, it needs more contrast or size.
💡 Pro tip: Only one primary CTA per screen. Multiple CTAs split attention and kill conversions.
Each format gets its own scoring criteria — because a landing page and a thumbnail are not the same thing.
Find out if visitors see your CTA or scroll past it.
Know if your ad grabs attention before you spend the budget.
Check if your email works before you hit send.
Test which thumbnail gets clicked — before you publish.
Find out if your post stops the scroll or gets buried.
Upload, blur, get your score. Takes 30 seconds.
Drag and drop a screenshot, or paste a URL. Any visual content works.
The blur strips away detail. Whatever still stands out is what people notice first.
A clear score, a heatmap, and specific changes to make — prioritized by impact.
Every analysis starts with the same AI. You choose how deep it goes.
1 credit · Quick gut-check
What's working, what's not.
2 credits · For teams & founders
Why it underperforms — and what to do.
3 credits · For agencies & CRO pros
A complete brief, ready to hand off.
Start with a free score preview — no signup needed. Upgrade to any tier when you're ready.
Upload 2-3 design variations, analyze all at once, and see which performs better across every metric.
Automatic winner detection across all metrics with clear score breakdowns.
Compare CTA visibility, visual flow, balance, and all other metrics side-by-side.
Upload variants, analyze all at once. Results in seconds, not days.
Test before investing in production. Validate designs before spending time and budget.
Not guesswork. Every score maps to real neuroscience research.
In under 200 milliseconds—before conscious awareness kicks in—the brain detects certain visual features automatically. BlurTest evaluates these pre-attentive triggers in your design.
The eye makes 3–4 rapid jumps (saccades) per second between fixation points. Only the foveal center captures detail; everything else is peripheral. BlurTest predicts your design's saccade path.
The brain automatically groups visual elements using proximity, similarity, enclosure, continuity, and figure-ground relationships. BlurTest checks whether your layout leverages or violates these laws.
Working memory can hold only 4±1 chunks at a time. Designs that exceed this threshold cause decision fatigue and lower conversion. BlurTest measures visual complexity against cognitive limits.
Different formats, different metrics. Here's exactly what you get for each.
The short version of what makes this different.
Scores based on how the brain actually processes visuals.
Red = high attention, green = ignored. No guesswork.
Not just "improve contrast." Specific changes, ranked by impact.
Upload, score, fix. Faster than asking a colleague for feedback.
Faces draw attention. We check if yours help or hurt.
Will this post get engagement or disappear? Check before posting.
Free score preview — no signup required
Practical tips to make your designs convert better.
Your landing page looks polished — but visitors still aren't converting. The culprit isn't your design. It's visual hierarchy. Learn the 5 most common mistakes that silently kill conversion rates, and how a simple blur test can reveal exactly what your visitors see before they read a single word.
B2B landing pages fail when they copy B2C playbooks. Learn why enterprise buyers scan differently and how to design hierarchy that earns the click from decision-makers.
Most e-commerce landing pages look polished but convert poorly. Here's what actually drives clicks and purchases — from visual hierarchy to CTA placement, based on real analysis.
Quick answers to the most common questions.
