Emails That Get Clicked
Optimize your marketing emails for conversion. AI analysis reveals above-the-fold impact, CTA visibility, and mobile readiness issues.
Email-Specific Analysis
Tools designed for the unique challenges of email marketing
Above-the-Fold Assessment
Check what users see before scrolling in their email client.
Mobile Readiness Score
Verify your email works on the 60%+ of opens that happen on mobile.
CTA Prominence Check
Ensure your buttons stand out and invite clicks.
Visual Hierarchy Flow
Map the reading pattern through your email content.
Scan-Time Analysis
Optimize for the 11 seconds average email gets.
Distraction Audit
Find competing elements that steal attention from your CTA.
How Email Analysis Works
From screenshot to conversion insights in under 30 seconds
Upload Your Email
Take a screenshot from your ESP (Mailchimp, HubSpot, Klaviyo, etc.) or export the email as an image. Upload both desktop and mobile views for full coverage.
AI Evaluates Your Design
Our AI checks above-the-fold impact, CTA prominence, mobile readiness, scan path flow, and visual hierarchy—all optimized for the 11-second email attention window.
Get Email Performance Report
Receive 6 email-specific scores, attention heatmap, scan path visualization, CTA assessment, and prioritized recommendations to boost click-through rates.
What Your Report Includes
Every email analysis delivers metrics designed for the unique challenges of inbox marketing
Above-the-Fold Assessment
Evaluates the first 300–500px of your email—the preview pane area. Checks whether your key message, primary CTA, and brand identity are visible without scrolling.
Mobile Readiness Score
With 60%+ of emails opened on mobile, this score checks text readability, tap-target sizes (44x44px minimum), image scaling, and single-column layout effectiveness.
CTA Prominence Analysis
Measures button contrast, size, whitespace isolation, and position within the scan path. Answers the critical question: will users actually see and click your CTA?
Scan Path Visualization
Shows the predicted reading flow through your email. Most users scan in an inverted pyramid—header to body to CTA. See if your design supports or breaks this pattern.
6 Email-Specific Scores
Visual salience, scanpath efficiency, content hierarchy, CTA effectiveness, mobile adaptation, and cognitive load—each rated 1–10 with explanations tailored for email context.
Prioritized Recommendations
Specific improvements sorted by impact: "Move primary CTA above 350px fold line", "Increase button contrast ratio to 4.5:1", "Reduce hero image height for mobile".
3 Levels of Email Analysis
Every analysis starts with a free score preview. Unlock deeper insights with credits — tailored for email designs.
| Feature | Clarity Report1 credit | Strategic Analysis2 credits | Full Playbook3 credits |
|---|---|---|---|
| Credits per analysis | 1 | 2 | 3 |
| Visual Clarity Score | |||
| Blur Preview + Heatmap | |||
| Gestalt Analysis | Top 3 violations | Full scorecard (6 principles) | Full scorecard (6 principles) |
| Attention Flow Path | |||
| Priority Matrix | |||
| Recommendations | 5 | 15 | 30 |
| CSS Snippets | |||
| AI Design Prompts | |||
| Copy & CTA Alternatives | |||
| A/B Test Roadmap | |||
| Content-Type Playbook |
Start with a free score preview — no account needed. Credits unlock deeper analysis.
BlurTest vs Traditional Methods
How AI-powered analysis compares to other ways of optimizing your email design
| BlurTest AI | Eye-Tracking Lab | Email A/B Test | Gut Feeling | |
|---|---|---|---|---|
| Speed | ~30 seconds | 2–4 weeks | 24–72 hours | Instant |
| Cost | ~$2 per analysis | $5,000–$15,000+ | List segment burn | Free |
| Scientific Basis | Neuroscience + AI | Gold standard | Statistical | None |
| List Needed | None | Participants needed | 5,000+ subscribers | None |
| Pre-Send | Needs subscribers |
Test your email design with BlurTest before hitting send. Save your list segments for subject line testing—let AI handle the visual optimization.
Average time spent reading an email
Emails opened on mobile devices
Users read only the preview pane
Perfect For
Email marketers focused on conversion
Email Marketers
- Test campaigns before sending
- Optimize subject line impact area
- Improve click-through rates
- A/B test visual variations
Growth Teams
- Onboarding email optimization
- Retention campaign testing
- Win-back email design
- Lifecycle email audits
Newsletter Publishers
- Improve open-to-click ratios
- Test content hierarchy
- Optimize sponsor placements
- Design for skimmers
E-commerce Teams
- Cart abandonment emails
- Product announcement design
- Promotional email testing
- Transactional email optimization
A/B Test Before You Launch
Test different email layouts and subject line placements. Optimize before sending to your list.
See the Winner
Automatic winner detection across all metrics with clear score breakdowns.
Detailed Breakdown
Compare CTA visibility, visual flow, balance, and all other metrics side-by-side.
Fast & Easy
Upload variants, analyze all at once. Results in seconds, not days.
Save Resources
Test before investing in production. Validate designs before spending time and budget.
Email Marketing Analysis Examples
Learn how BlurTest evaluates email design for mobile readiness, CTA visibility, and above-the-fold impact. Optimize your newsletters and marketing emails for higher open rates and click-through performance.
Blur applied to simulate peripheral vision — what stands out?
Marketing Email
Newsletter with high mobile readiness
Email Analysis Results
Well-structured marketing email with strong above-fold impact. Linear scan path effectively guides readers to the CTA. Mobile-optimized with excellent readability.
Email Effectiveness Score
Excellent
Weighted score based on CTA Visibility (20%), Above Fold Impact (20%), Mobile Readiness (15%), Scanability (10%), Text Hierarchy (10%), Distraction (10%), Brand Presence (10%), and Content Balance (5%).
🎉 Excellent email design!
Your email drives action effectively. Minor mobile optimizations could maximize opens/clicks.
Email Scores
All key elements (hero, headline, CTA) are visible above the fold with strong hook that captures attention.
Single, prominent CTA button with high contrast and excellent isolation draws focus naturally.
Single-column layout, readable text, tappable buttons, and balanced image-text ratio optimize for mobile.
Clear visual breaks, distinct headlines, and organized content blocks make email easy to scan quickly.
Clear headline with strong offer immediately visible. Hierarchy flows naturally from headline to supporting text.
No competing CTAs or distracting navigation elements. Single-focus design maximizes conversion potential.
Logo and brand colors are visible in header zone, though could be slightly more prominent.
Well-proportioned mix of visual elements and text content creates engaging, readable experience.
Single, prominent CTA with excellent visibility.
Deep Email Analysis
6 layout principles scored with evidence, inverted pyramid analysis, CTA hierarchy audit, image-off resilience check, and 10 email optimization recommendations.
Includes 6 principle scorecards + 3 email-specific audits + 10 recommendations
Add urgency element near CTA
Expected Impact:
+15-30% open/click rate
Consider adding social proof
Expected Impact:
+8-15% open/click rate
Frequently Asked Questions
Everything you need to know about email visual analysis
How does email visual analysis work?
What is above-the-fold in email marketing?
How do I check mobile readiness of my emails?
Can I analyze emails from any email platform?
What makes a CTA effective in email design?
How is this different from email A/B testing?
What does the Full Playbook include for email analysis?
Can I get subject line alternatives and preheader optimization?
Get Your Design Roasted First
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Roast My DesignStop Sending Emails That Get Ignored
Every unopened email is a missed opportunity. Test your email design to ensure your message and CTA get the attention they deserve.
Analyze Your EmailWant the full implementation brief? See what the Full Playbook includes